Listing syndication: What it is and why it matters
“Syndicating” means receiving listings from the Multiple Listing Service (MLS), or the listing broker, then transmitting them to a myriad of accessible sites. The problem is not in finding real estate data, but in locating accurate, reliable sites.
A 2008 study of third-party real estate sites found a range of incomplete and/or inaccurate data from 20 to 92 per cent. This includes the largest and most well known ones and is creating some negative consequences for consumers and real estate practitioners.
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