Taking Your VOWs
The Internet continues to change the practice of real estate in ways that are not fully comprehended by buyers, sellers and many in the business. The current hot topic is called “VOWs,” an acronym for “Virtual Office Web sites.”
A VOW is a real estate brokerage Web site that allows consumers to search Multiple Listing Service (MLS) active listings without personal interaction with the broker or his licensees. Although the convenience and anonymity may seem appealing, VOWs have some features that could commit you to a relationship you may not want.
Before you make a serious mistake, take the time to learn how to avoid the pitfalls of online real estate. VOWs can only be understood in the context of what preceded them.
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