The changing world of choosing an agent
According to an online real estate article, the Houston Association of Realtors (HAR), with 23,000 members, recently “pulled the plug” on a web-based application that allowed consumers to view which agents had the greatest number of listings and/or transactions in a given neighborhood or Zip code. This happened shortly after it was introduced because HAR was overwhelmed by angry communications from its members.
Reading this, you may be thinking that the mediocre or weak agents were trying to prevent progress. Why else would there be such an outcry over a new system designed to provide useful information to the public?
After over 30 years in the business, I understand what is behind the uproar and it gives me an opportunity to revisit this topic.
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