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Dimond shopping district is flourishing

by Don Dunning, ABR, CRB, CRS
DRE Lic. #00768985
Originally appeared in Bay Area News Group publications on October 10th and 19th, 2008

The area around the Fruitvale/MacArthur intersection of the Dimond District has always been alive with activity. Those in the neighborhood could pick up coffee on the way to the San Francisco express bus, do their banking, and stop off for Chinese food or pizza after work.

Momentum begins

In June 2006, after over a year of exciting buzz, new energy came into the neighborhood with the opening of a mammoth, second Farmer Joe´s at 3426 Fruitvale Avenue (the original one is in the neighboring Laurel District). Replacing a former Lucky's supermarket, "New Joe's" has been a revelation, not only for those in the Dimond, but for appreciative customers from all over Oakland. This store instantly became the anchor business that has attracted many other shops and restaurants to the district.

Across the parking lot driveway from Farmer Joe's, in the former home of Mel's Diner, is the just-opened Nama sushi house. Peet's Coffee and La Farine bakery came in directly opposite not long ago.

Down the street is the soon-to-be-opened Shaan, serving north and south Indian cuisine. Continuing around the corner and a short way down MacArthur, El Jaliciense Mexican restaurant has replaced the Vietnamese eatery previously at that spot. Close by is the Flower Lounge Chinese restaurant. Although it qualifies as a neighborhood landmark of many years standing, it deserves mention as one of the better Chinese restaurants in Oakland, serving huge portions at very reasonable prices. On the opposite side of the street, Romano pizza parlor and the next-door, Ram's Barber Shop have been nicely spiffed up.

To top things off, the first annual Oktoberfest in the Dimond on Saturday, October 4th, was wildly popular. There were musical bands presented on two stages, a wide variety of delicious foods, German and otherwise, a huge beer garden, and a root beer garden for the kids. Numerous booths displayed and sold crafts and various items. Even a chiropractor was available to get out the kinks. Dennis Evanosky, a well known expert on Oakland history, was available to sign his books and give a walking tour.

Looking ahead

Success such as this is likely to foster further success. There is a strong possibility that the retail establishments and positive, neighborhood activities will serve as magnets for home buyers who would like to live near a special shopping area and convenient transportation hub, furthering the popularity for Dimond and Upper Dimond District homes. You know good things are happening when so many Realtors mention the proximity of the businesses listed in this article as a positive feature when describing homes in the Multiple Listing Service (MLS).

Final thoughts

Will the Dimond be the next Rockridge or Piedmont Avenue? Who knows? Meanwhile, those who live here are happy their neighborhood keeps getting better and better. At a time of so much negative news, the Dimond District is a big success story.

Don Dunning has been a full-time, licensed real estate agent since 1979 and a broker since 1982 and is past president of the Oakland Association of Realtors. He provides sales and hourly listing or consulting services with Wells & Bennett Realtors in Oakland and is an expert witness in real estate matters. Call him at (510) 485-7239, or e-mail him at , to put his knowledge and experience to work for you.

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